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The Santro was an instant winner from the day it was introduced in the Indian market because it offered the optimum mix of space and technology in the small car market, at a highly competitive price. And with easy consumer financing available in the market, Hyundai did not have to work too hard to persuade even entry-level car buyers to go for the Santro instead of the Maruti 800.
But despite its great start, Hyundai made two mistakes. The two miscalculations that Hyundai made….which may be there weaknesses in future…..
First, while Hyundai Santro was harping on the fact that it was a new generation car, it hadn't brought its latest engine technology to India...
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