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Her ads with the car maker Chrysler were saucy and memorable. In her new job as Wal-Marts senior vice president for marketing communications she moved swiftly with hiring a new advertising agency, Interpublic Group's Draft FCB. Roehm was ready for the resistance to bolder ideas and change.
Last week Wal-Mart fired Roehm and Sean Womack and a few days later dumped Draft. Wal-Mart questioned whether Roehm and Womack had a personal relationship or accepted gifts from ad agencies. Both parties deny they behaved improperly. "The suggestion that Ms. Roehm violated Wal-Mart's gratuity policy is incredibly hard to believe," says Ann Fandozzi, a Chrysler manager...
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