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It goes the same for college hockey and also high school hockey.
Lets start at the top with the NHL. The NHL has a TV deal with ESPN and ABC so that the two companies share the Stanley Cup Finals. The NHL's championship series. (It should also be noted that ABC owns ESPN). The problem with TV deal is that ESPN is a paid for cable station, which means that you can only watch the finals games on ESPN if you have cable. Because of this, hockey doesn't get as much exposure as other sports do too a new audience. The World Series is on FOX or NBC, the NBA Finals are on NBC, and the Super Bowl is on FOX, CBS, or ABC...
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