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Essay text:
Expanding business beyond the home country to other foreign countries, it is required that managers make strategic sound decisions on how to expand. Depending on the products and services of the company, it is good to know the measure of the response of a foreign consumer population to make an informed decision.
For example, let's say a silverware company in the US wants to sell forks and spoons to a country that does not culturally use forks and spoons. It would not be a good decision to expand to that country. On the contrary, if it so well did that the country does use forks and spoons, and they decided to expand...
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