Gap: Case Study

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Title: Gap: Case Study

Essay Details:

Subject: Miscellaneous

Author: Savannah S

Date: April 10, 2016

Level: University

Grade: A

Length: 25 / 7374

Essay text:

Key problems with the company have been identified and the follow solutions have been offered: increase supply chain streamlining and efficiency, decrease number of stores, hire creative staff to focus on fashion styles and trends, narrow target market, stabilize merchandise style and fabric quality issues, establish clear brand image, and cut bureaucracy and hire more executives with retail experience. The company needs to employ several of the previous solutions, since many of them intertwine and will help each other. First, Gap needs to narrow its target market. Gap is trying to please too many population segments and should focus on one particular group...

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