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Advertising expenses in 1997 were $3,219,000 and the company was also registering its strongest year in terms of sales and profitability in 1997. By spending $6,781,000 more than in 1997, we can get our name out there and increase our brand awareness. If we implement the television campaign, 1998 will become our strongest year for the profitability of the company.
Brand awareness for the Drypers brand should increase since we have never advertised on television before. Our major competitors, Proctor & Gamble and Kimberly-Clark, have been advertising on television and are very successful. This television campaign is a step in the right direction to be able to compete with our major competitors more successfully...
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Common topics in this essay:
- Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal
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- Reward and Recognition
- The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
- ). How has television replaced the monumental statues of ancient Roman leaders? Which medium do you think is more powerful? Television/film or ancient art?
- Does Viewing Television Increase Aggression?
- recall and recognition
- Self-Recognition and Embarrassment
- The Effect of Brand-Name Placement on Television Advertising Effectiveness
- Facial Recognition
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