Dell Strenghts
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Title: Dell Strenghts

Essay Details:

Subject: Miscellaneous
Author: Randolph S
Date: August 4, 2011
Level: University
Grade: A
Length: 4 / 902

Essay text:

"We'll be seeing radical change at Dell over the next two years," insists Jarvis, the company's recently appointed marketing chief. Jarvis, hired less than three months ago, may be overstating the case. But his remarks reflect Dell's recognition that a big marketing makeover is in order, and Jarvis has already begun making notable changes. Case in point: On July 12 Dell (DELL) kicks off an ad campaign more colorful and edgy than any it's used in the past. Overhauling a Brand Identity The marketing revamp is one of many moves Dell is undertaking in its attempt to regain market share and revive sales...

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