CSR on loyalty
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Title: CSR on loyalty

Essay Details:

Subject: Miscellaneous
Author: Roberto B
Date: September 7, 2011
Level: University
Grade: A
Length: 1 / 295

Essay text:

The multidimensional perspective of social responsibility is adopted in currently, and market research is carried out to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data, the structure and components of the concept of social responsibility can be determined. Subsequently, this is related with the overall evaluation of the service and loyalty by means of a model of structural equations, in order to determine the influence of corporate social responsibility on these concepts, and hence its benefits as a commercial tool...

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