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Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Busch's, who is currently the number one brewer in America. The "new brew" was aimed at taking away sales from "the King of Beers." (Melcher 37)
Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1)
Materials can be illegally duplicated in many different ways...
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