Competitive Advantage Of Store Design And Customer Handling In Retail
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Title: Competitive Advantage Of Store Design And Customer Handling In Retail

Essay Details:

Subject: Miscellaneous
Author: Diane P
Date: September 17, 2011
Level: College
Grade: A
Length: 1 / 193

Essay text:

The design solutions evolve from genuine collaboration with clients, foregoing pre-determined styles and use the best materials and technologies available. Each workplace is uniquely designed to create an environment that celebrates the culture of the organization and the nature of its activities. The elements are sturdy to resist wear and flexible enough to adapt to changing requirements. The identity of a brand requires a consistent ambience at all retail outlets that can swiftly respond to changing needs of retailing. The retail environment is the physical interface between the customer and the brand and is therefore the culmination of the entire effort that has gone in building the brand...

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