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In general, however, there are three main categories of advertising objectives a business might set itself in terms of whether it seeks to inform, persuade or remind the target audience. One of the objectives proposed for coca-cola would be to advertise frequently about their products in the mass media such as newspaper and television. But since it is already very well-known among consumers around the world, they do not have to advertise in large volumes, as they already have a strong brand name that is remembered by consumers everywhere. Thus, short advertisements with simple messages can be used to remind consumers of the Coca-cola brand and also to inform them of new and upcoming soft drinks etc that are entering the market...
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