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Essay Details:
Essay text:
Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being ?Customers' Number One Choice for Automotive Products and Services' (http://www.proton-edar.com.my/company_info/overview/company_info.php?currentSceneSec=0101¤tScene=0100¤tButton=1).
1.3 Scope
Getting to know the definitions of marketing and also the importance of marketing and how does it contributes to the profitability of the company.
1.4 Method
Information has been gathered through research of websites, journals and books as well as own interpretation and ideas on how marketing is seen important in contributing to the profitability of the company...
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