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This is supported by the core values of Braun design. So pricing is secondary.
Braun needs to think globally when evaluating the introduction of the Syncro Shaver and its accessories. It is obvious there are differentials in what would attract customers in each global market. People’s wishes and expectations differ from one region to another, so Braun has to try and reduce these differences. In defining the type of customer, packaging and positioning of Braun’s Syncro Shaver we must differentiate by market regions. They are identified as follows:
• Japan – The combined shaver/cleaner center would be most attractive to the Japanese consumer...
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