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The marketing strategy holds a vital role in the success or failure of the company. While there are many marketing similarities to the business-to-business (B2B) and business-to-consumer (B2C) environments, there are also significant differentiating marketing strategies between the two types of business that should not be ignored. This paper will examine the marketing differences on a B2B site when compared to a B2C site.
What is B2B and B2C Marketing
Business-to-business marketing strategies are based on building relationships while catering to other businesses and they feature a small target market segment...
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