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Azalea Seafood Gumbo Shoppe 1

Azalea Seafood Gumbo Shoppe

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Title: Azalea Seafood Gumbo Shoppe

Essay Details:

Subject: Miscellaneous

Author: Elizabeth O

Date: January 20, 2016

Level: University

Grade:

Length: 8 / 2177

Essay text:

After losing their lease for the original location of Azalea after less than one year of purchasing the company, and subsequently moving into a new larger location, the partners decided to follow a new direction for the business. Rathle and Addison aggressively marketed their products to supermarkets and food service accounts. The new location provided them with the ability to expand production but would not support retail sales; thus confirming the partners vision to transition to value-added seafood products. Sibley sold his interest in the business to the other two partners in early 2001. In 2000, Azalea experienced a 15% drop in sales when Jitney Jungle, a major customer filed for Chapter 11 bankruptcy and subsequently closed down, leaving Azalea with an uncollectible $100,000 in outstanding money owed...

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