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This correlation indicates that the sales have a strong positive relationship with the advertising budget. Using the regression equation our team found the value of the advertising budget would be at $2,400 million, which would make our advertising budget at $162 million. The budget was decided at $162 million since Blues, Inc. shares 6% of the $40 billion dollar denim industry. This budget would help with maintaining our competitive abilities.
The next decision that was made was to study the fluctuations in the market size to reach the destination of our sales forecast. Our team decided to use a 2-period weighted moving average with a weight of ...
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