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Essay text:
Pat: Director of Marketing
? Assumption that all personnel are not on board
? Assuming adoption of outside contractor could be fix
? Assumes prototype can be built by August
? Assumes product development has time for this project after conversation with programmer
? Assumes product development "want to the do the same old thing in the same old way" and are more concerned with CYA
? Believes it is more important to be the first to market than to get the product done correctly
? Believes product will result in positive returns within the first year
c. Cliff: CEO
? Assumption that new product will increase revenue
? Assumption that new product will recapture market leader position
? Assumes speed to market equals market leader
? Assumes project can be done for far less than budget (400K)
? Believes sales and marketing are key revenue generators
d...
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