The Real Fight for "It's the Real Thing"
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Title: The Real Fight for "It's the Real Thing"

Essay Details:

Subject: English
Date: February 22, 2014
Level: University
Grade: A
Length: 2 / 378

Essay text:

He then uses irony to address the fact that if people will indeed mistake the book for a Coke it will ultimately increase Coca-Cola's consumer rates making it more beneficial for them and bringing greater recognition and exposure to their company. Seaver then testifies that Grove Press Inc. has personally been in the same shoes as the Coca-Cola Company in this debate. He alludes to two of their own published books: One Hundred Dollar Misunderstanding and Games People Play. He illustrates how their situation was far worse in the sense that it was not only the motto that was being recycled but the name of the product itself with a few minor changes...

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