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Kitkat Marketing Objectives

Kitkat Marketing Objectives

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Title: Kitkat Marketing Objectives

Essay Details:

Subject: English

Author: John B

Date: December 11, 2014

Level: University

Grade: A

Length: 3 / 756

Essay text:

It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolate covering due to shortages of milk after the war. This blue livery was withdrawn in 1947 when the standard milk chocolate KitKat was reintroduced. KitKat was first advertised on TV back in 1957 and had its first colour advert in 1967. Famous adverts include the ‘Dancing Panda’ in 1987 and the ‘Have a Break’ adverts in the 90’s. KitKat is produced at the Nestle Rowntree Factory and in 2004 a massive 39,000 tonnes of KitKat were sold - that's 107 tonnes a day! New KitKat 4 Finger Fine Dark For the dark chocolate lovers, new KitKat 4 Finger Fine Dark uses the finest Cocoa beans to coat each bar in an intensely rich bittersweet dark chocolate...

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