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There is rising demand for water purification systems like Aquaguard and mineral water like Bisleri. These market conditions convinced the MD of launching marketed branded bottled water. However, his partners want a Market Research to be conducted to determine whether BLC should enter the market, based on the studies. The MD is not persuaded to do marketing research, as he felt that market research was a killer of ‘Big Ideas’ because market research agencies did not understand the concept of latent potential or market creation.
According to me, a marketing research should be conducted to determine the following:
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Common topics in this essay:
- Bisleri Bottled Water
- Bottled Water
- Competition In Bottled Water Industry
- Competition in Bottled Water Industry
- Competition in the Bottled Water Industry
- Mrwhy Do Sales Of Bottled Water Grow Every Year Despite Of The Well-Known Fact That It Is Produced From The Same Tap Water?
- Services Marketing - Australian Bottled Water Industry
- Trouble with Bottled Water
- Botled Water Case
- Bottled Water Research
- Eliminating Bottled Water
- Bottled water vs. tap water
- bottled water
- Bottled Water And The Environment
- five forces bottled water
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