Botled Water Case
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Title: Botled Water Case

Essay Details:

Subject: English
Author: David J
Date: October 4, 2015
Level: University
Grade: A
Length: 2 / 326

Essay text:

There is rising demand for water purification systems like Aquaguard and mineral water like Bisleri. These market conditions convinced the MD of launching marketed branded bottled water. However, his partners want a Market Research to be conducted to determine whether BLC should enter the market, based on the studies. The MD is not persuaded to do marketing research, as he felt that market research was a killer of ‘Big Ideas’ because market research agencies did not understand the concept of latent potential or market creation. According to me, a marketing research should be conducted to determine the following: 1...

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