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The commercials carry the humor for the pure fact to catch the attention of the viewer and make them wonder, "What if a beer out of a keg can tastes like beer out of a keg?"
This is one of the fifteen appeals of advertising, the need to satisfy curiosity. Since this is a new type of container for beer its is an unknown commodity to the viewer. Heineken is also an imported beer which is not consumed by most average Americans, which also adds to the curiosity of the ad.
Another of these appeals which the ad goes to is the need for prominence. Since Heineken is an expensive imported beer. The manufacturers of Heineken most likely think an ad which shows people drinking or around Heineken shows that they hold a higher social stature...
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Common topics in this essay:
- Budweiser Beer
- (CASES STUDY Odoul's) What Beer Drinkers Drink When They're Not Drinking Beer
- boston beer
- coors Beer
- Marketing Beer
- Beer: A History
- Beer: The Production History And Consumption Of Beer
- Beer: The Production
- Classification of Beer
- LIGHT BEER vs. FULL FLAVOR BEER
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