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Because of this Intel was vulnerable to AMD's increasingly aggressive tactics to match and outperform Intel.
AMD Strategy: It is my opinion that AMD implemented a Differentiation Strategy against Intel to capture a larger share of the marketplace that Intel had been dominating. AMD did this by approaching the same partners Intel had cultivated and promised them a better product, AMD succeeded in stealing away at least a portion of the market, and a valuable one. From a R&D perspective, AMD recognized that Intel's next generation of microchip processors demanded too much of the consumer, whose software had to be rewritten, and they worked on circumventing the problem in their own product...
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