Zara Who Is Your Brand
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Title: Zara Who Is Your Brand

Essay Details:

Subject: Business
Author: Leroy C
Date: August 16, 2011
Level: University
Grade: A
Length: 2 / 301

Essay text:

What really does a brand mean? Why the term branding has become so hot recently? Before going into what a brand means, let's look at what a brand isn't. * A BRAND IS NOT A LOGO The logo is simply a symbol of a brand. * A BRAND IS NOT THE CORPORATE IDENTITY A corporate identity defines the ways and means of using the company symbols, logo on printed materials, publications, etc. * A BRAND IS NOT YOUR PRODUCT Marketing people in the company are mistaken by thinking that they manage brands. Instead, they manage their products, sales etc. So what really is a brand? A brand is the SOUL, the MEANING and the AURA surrounding your product...

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