zara case study
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Title: zara case study

Essay Details:

Subject: Business
Author: David S
Date: November 25, 2011
Level: University
Grade: A
Length: 2 / 339

Essay text:

As a result they only spent .03% of their revenue. • Store layouts were completely altered every four to five year. • Layouts must be designed and tested on a 1500 sq. ft. pilot store before being revealed around the entire world. • Prices established for the Spanish market in the Euro currency. • Other countries prices were set at a fixed percentage of the Spanish market baseline. • Zara always takes into account cost and market conditions when pricing their product. • Does not try to produce clothes that they think will always be in style. Rather, Zara wanted to have clothes that had a quick “in store” and at home life span...

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