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Essay text:
The marketing department of a corporation may look to the accounting department for the best way to track the increase or decrease in sales versus the expenditures. Generic benchmarking is probably the most common form of benchmarking found today. There are four principles that are important to remember when using generic benchmarking:
1. There are many processes of organizations that have little to do with the industry in which they operate.
2. It is easier to gain cooperation to learn best practices with a non-competitor
3. You need to hone your powers of discovery and observation to detect best practices
4...
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