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6 Kevin Lane Keller, Brian Sternthal, and Alice Tybout (2002), “Three Questions You Need to Ask About Your Brand,” Harvard Business Review, September, 80 (9), 80-89
7 3M, http://solutions.3m.com/wps/portal/3M/en_US/scotch?WT.mc_id=keymatch, 23/1/2008
9 MATHIEU Jean-Pierre, ‘’Design et Marketing : Fondements et Methodes ‘’, L’Harmattan, Paris 2006, p. 315
10 RedBull, “Company, As time goes by, A truly global brand”, http://www.redbull.com/images/historysection/pdf/3/RB_Case_Study_London_Business_School0904.pdf, 23/1/2008
11 Investopedia, http://www.investopedia.com/terms/b/brandawareness...
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