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It also mentions the criticisms against WFM, especially with regard to its strategy of charging premium prices. The case concludes with a commentary on the future plans of WFM and the increasing competition from other retailers.
Issues:» To examine the factors behind the growth and profitability of a major natural and organic foods retailer in the US.
» To analyze the strategy adopted by the retailer to differentiate itself from the competition
» To study how the retailer managed to create a valuable brand by providing an unmatched in-store experience.
» To analyze how culture can be a source of competitive advantage for a company...
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