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In Bangladesh this concept is using widely. I have found that, consumers in our country are primarily interested in product availability and low prices. So, there is a big potential market for my “lower priced shaving blade”. Because, these type of consumer don’t prefer “Brand” or “Quality” in to their target products. They always prefer whether they can afford it or not.
Concerning our economic condition, this “lower priced shaving blade” will not only capture the “lower-middle class males” of Bangladesh living in urban & village areas, but also the middle-class little earning college/ university students, unemployed persons, little barber shops besides the streets or market places etc...
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Common topics in this essay:
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- which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...
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