What kind of further joint marketing exercise could Microsoft and Lego benefit from in the future?
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Title: What kind of further joint marketing exercise could Microsoft and Lego benefit from in the future?

Essay Details:

Subject: Business
Author:
Date: February 5, 2017
Level: University
Grade: A
Length: 1 / 298

Essay text:

On the interactive entertainment front, LEGO will integrate Windows Media into new versions of the successful LEGO Studios line of moviemaking products. Similarly, LEGO Company will facilitate the integration of Microsoft .NET services and technologies throughout its global enterprise network to increase productivity of its users and the availability of content while reducing total cost of ownership. All in all, these companies have a long way to go before their thinking tanks dry up and their determination and dedication continues to show that there will be continuous effort to innovate, integrate and attune their respective products with each other...

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