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Essay text:
Some examples are
• Tax policy
• Employment policy
• Environmental regulations
• Trade restrictions and tariffs
• Political stability government term and change
• current legislation home market
• future legislation
• international pressure groups
• wars and conflict
• trading policies
• government policies
ECONOMIC FACTORS:-
Economic Factors Affect the purchasing power of potential customers and the firm’s cost of capital. The following are the examples of it:-
• Economic growth
• Interest rates
• Exchange rates
• Inflation rates
SOCIAL FACTORS:-
Social factors include the demographic and cultural aspects of the external macro environment...

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Common topics in this essay:
- Describe the benefits and limitations of the models used to analyse the internal and external environment of the firm.
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