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These include creating, distributing, promoting and pricing products, available services, and ideas. A marketer does everything they can to earn your business so they may make a profit. If they skip any of these steps in the marketing process, their product will fail. For marketing to be beneficial, both the customer and the marketer must be satisfied with the transaction (Pride-Ferrell page 3).
2. What is "customer centricity" and why is this important to marketers?
Customer centricity simply means customer focused. Because customers purchase an organization’s products, they must be the center of every marketing activity...
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