Wendy's Chili Case
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Title: Wendy's Chili Case

Essay Details:

Subject: Business
Author: Audrey N
Date: July 28, 2014
Level: University
Grade: A
Length: 2 / 537

Essay text:

Having a limited number of items for sale allowed the cooks to continuously prepare the food, knowing that those products would be ordered. Another benefit to this concept would be that Wendy's could make these products stand out above its competitors and make the Wendy's menu more memorable by focusing more attention on their marketing strategy and mix. If these products are very well known because of advertising, more customers would be likely to purchase them and will continue purchasing them because they have become established products in the fast food market. A third benefit is the value added features not offered by the competition...

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