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Title: wellingtons

Essay Details:

Subject: Business
Author: Selma R
Date: May 2, 2013
Level: University
Grade: A
Length: 4 / 1028

Essay text:

With regards to Wellington VO Gear collection, the marketing research will attempt to determine why the online store sales are low. Wellington VO Brandy and their gear range find themselves in a challenging situation. They have a great need for reliable answers to important questions that all organizations face: • How are market trends impacting my business? • How does our target market make buying decisions? • What is our market share and how can we increase it? • How does customer satisfaction with our products or services measure up to that of the competition? • How will our existing customers respond to a new product or service? • How can we attract new customer segments? • What marketing strategies will work best? In order to get answers to these questions, Wellington VO Brandy could conduct marketing research using a variety of methods...

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