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Title: walmart

Essay Details:

Subject: Business
Author: Maria W
Date: August 25, 2012
Grade: A
Length: 3 / 721

Essay text:

was just ranked number one?again?by Fortune magazine, leading the top 500 corporations for a second year in a row. How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the secret to this winning formula of success. He says, "Let them (your customer) know you appreciate them." So what has Wal-Mart done to show that they appreciate their customers? They use one-to-one relationship marketing tactics, executed by the famous Wal-Mart greeter. The Wal-Mart greeting was the original method used by the giant retailer to show customers that they are appreciated...

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