Wall Mart
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Title: Wall Mart

Essay Details:

Subject: Business
Author: Debra B
Date: January 31, 2016
Level: University
Grade: A
Length: 2 / 429

Essay text:

Thus Wal-Mart develops a fully-related diversified corporate strategy. Their strategy is diversified in the sense that they do not focus only on huge malls in big cities but they are also present in small cities with discount warehouses and small shops, covering all the market segments, from day-to-day shopping to one-stop weekend shopping, and with different range of prices. Anyway all their BUs capitalize on the ability of their value chain structure to save money, which means lower costs and higher competitiveness. Walmart.com, for instance, is trying to develop Wal-Mart’s famous competitive advantage using Wal-Mart “real” stores to deliver goods that have been previously purchased on line, in order to avoid charging prices with the costs of door-to-door delivery (source: Wallmart...

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