Wal-Mart Stores: Everyday Low Prices In China
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Title: Wal-Mart Stores: Everyday Low Prices In China

Essay Details:

Subject: Business
Author: Myrtle D
Date: February 7, 2014
Level: University
Grade: B
Length: 2 / 361

Essay text:

Changing the commander-in-chief the night before a major battle was, to many, no different from a public admission of the failure to live up to the retail giant?s ambition in China. Indeed, nine years after its market entry in 1996, Wal-Mart ranked only twentieth in sales among all chain stores in China, compared to the fifth place taken by its world rival, the French Carrefour, which had entered the market at more or less the same time as itself. Wal-Mart had 43 stores nationwide, far behind Carrefour?s 62 [see EXHIBIT 1 for top 25 chain stores in China]. But most importantly, whereas Carrefour had started generating positive returns from its stores in China, the annual numbers sent back by Wal-Mart China to its home office in Arkansas, US remained in the red...

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