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Essay Details:
Essay text:
Wal-Mart entered Canada by acquiring 122 Woolco stores and today is the dominant retailer in that country. Wal-Mart entered both Mexico and Canada prior to the NAFTA. The company has retained much of its basic business model in these countries and therefore has capitalized on NAFTA, but has also made significant adaptations to match local tastes. The case outlines Wal-Mart's basic business model and describes how this model was successfully adapted in both Mexico and Canada.
TEACHING OBJECTIVES
The case has the following teaching objectives:
1. To introduce the concepts of a business model and the value chain to explain how a firm develops and maintains a competitive advantage...
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