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This was the market-penetration and market-development strategy that helped the company penetrates and expands in its target market. Wal-Mart is somewhat protected from industry competitors by its cost advantages. If the rivalry within the industry competes on price, Wal-Mart is withstanding better then other companies because of its lower overhead costs and advanced inventory system.
II. Differentiations and Operation Effectiveness.
Apart from the cost leadership, Wal-Mart's philosophies of excellence in the workplace, customer service, warmer feeling store and its core competencies in unique product inventory systems helped Wal-Mart gains a quality leadership that placed Wal-Mart in the competitive advantage against its competitors...
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