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Another reason is the consolidation wave that was happening at the time. This lead to big players who were able reduce their costs (purchasing economies, economies of scale e.g. network efficiency, etc.) and to attract the best global content providers (source: case). Moreover solely the big players have enough capital to successfully invest in third generation technology (BBC Online 1999). If Mannesmann wanted to remain an important player in this new telecommunications environment it had no choice but to grow rapidly. In view of the last remark a more strategic issue becomes clear. At that time the most important strategy of Mannesmann was probably: “eat or be eaten”...
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