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Essay text:
The Decision Analysis would provide a carefully developed assessment of the industry, market and buyer behavior, the organization and the alternative courses of action.
The last part consists of a set of recommendations of strategies and decisions that we think the company should have applied in the given situation.
Situation Analysis
Defining the problem
VISTAKON, an independent and entrepreneurial subsidiary of Johnson & Johnson (J&J), pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue; the first disposable extended wear lenses. By 1993, Acuvue was the leading brand of soft contact lenses in the US...
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