Virgin Mobile
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Title: Virgin Mobile

Essay Details:

Subject: Business
Author: Judy B
Date: October 28, 2012
Level: University
Grade: A
Length: 4 / 944

Essay text:

Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. ? Degree of Rivalry ? Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially, Virgin may have no great profits since they are trying to be the low cost provider. Although they were profitable in the UK, they have no brand recognition in the US to fall back on. Based data, Virgin is able to compete effectively with their major competitors as far as sales. They are also able to do this will less employees, meaning low operating cost...

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