Virgin Blue Opportunities / Threats
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Title: Virgin Blue Opportunities / Threats

Essay Details:

Subject: Business
Author: Bonnie B
Date: April 11, 2014
Level: University
Grade: A
Length: 2 / 336

Essay text:

V Australia, is set to launch services between Australia and the United States of America in 2008, ? Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian countries. ? Now: bringing on new airline partners. Hawaiian Airlines and Air Mauritius have joined with other contracts close to completion. ? Future: international cooperation will grow market size. ? Improve IT systems: ? Future: a better IT system makes customers to book ticket and holiday much easier via the web. Threat ? New competitor: Australian domestic market is facing renewed competition in the form of Singapore's Tiger Airway...

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