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Essay Details:
Essay text:
Business strategy is the broad collection of decision rules and guidelines that define a business’s scope and growth direction.” [1]
“Strategy is the pattern of objectives, purposes or goals and major policies and plans for achieving those goals stated in such a way as to define what business the company is in or to be in and what kind of company it is or is to be.” [2]
“Strategy formulation involves the interpretation of the environment and the development of consistent patterns in streams of organisational decisions.” [3]
“Strategy is a broad based formula for how business is going to compete, what its goals should be, and what policies will be needed to carry out those goals...
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