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Nike's shoes have been on the leading edge of technology development for nearly 40 years. Major advances in the technology Nike has used are the waffle tread pattern, now common on athletic shoes; the use of a single wrap-around toe piece, rather than multiple pieces stitched together; and, the use of an air cushion in the sole of the shoe.
2. Product Design
Nike takes full control over its design processes. Nike's products are known for including Nike's innovative technologies into innovative footwear designs. Nike's products are also known for both their form and function...
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