USA today

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Title: USA today

Essay Details:

Subject: Business

Author:

Date: October 1, 2014

Level: University

Grade: A

Length: 2 / 445

Essay text:

Specifically, the newspaper was designed to target nontraditional newspaper readers, following trends in the reading public with short attention spans (TV generations) and a growing hunger for more information. The newspaper’s primary mission was to provide more news to their readers in less time. They targeted young, well-educated Americans who are busy and care about the news. Typical readers turned out to be professionals, usually managers, about 40 years old, well educated, with an income of about $60,000 a year. USA Today recognized market opportunities by listening to their readers. They provided personal level communication, providing news in a clear, upbeat, positive way...

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