Unilever Canada: Becel Margarine
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Title: Unilever Canada: Becel Margarine

Essay Details:

Subject: Business
Author: Brandon T
Date: March 2, 2017
Level: University
Grade: A
Length: 4 / 1171

Essay text:

The architectural industry as a whole is seen to be in its maturing stage, where it is highly competitive, this increase in number of private brands is gradually slowing the overall growth to 1 ? 2 percent annually. The industry not only is it facing competition between manufacturing and retailing levels, but it is also facing an increased level of competition from substitute products, such as aluminum sidings, interior wall covering and wood paneling, which consumers see them as new trends, while architectural paintings became a durable commodity that is infrequently purchased. Jones Blair Company is losing market share, since the whole industry is shrinking, and competition is increasing there slice of the pie is getting smaller and smaller every once in a while...

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