under armour
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Title: under armour

Essay Details:

Subject: Business
Author: Robert L
Date: June 26, 2015
Level: University
Grade: A
Length: 3 / 804

Essay text:

He found exactly what he was looking for and put it together. He gave his shiny tight shirts to former teammates at Maryland and friends in the NFL, and asked what they thought. Taking their advice, he went back to work and came up with a shirt made from a unique blend of micro fibers designed to wick moisture away from the body to the outside of the shirt keeping a player cool, dry and light. Plank based his company in the basement of his grandmother's house in Washington, D.C. and eventually made his first team sale to Georgia Tech. By 1997, 12 NCAA Division 1-A teams and 10 NFL teams were wearing the gear, and Under Armour made its first appearance in the Super Bowl when the Green Bay Packers defeated the New England Patriots...

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