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The company is a market share leader in both the U.S. and Japan. In the U.S., its largest market, it operates the largest free-standing destination toy and baby specialty stores.
Since its inception, Toys "R" Us, Inc., has grown to include the following divisions:
? Toys "R" Us, U.S., including Geoffrey's Toys "R" Us
? Toys"R" Us, International
? Babies"R" Us
? Toysrus.com
The "R" Us family of brands offers a broad assortment of toys, games, sporting goods, electronics, software, baby products, children's apparel and juvenile furniture.
Chapter I
In this chapter I am going to review multichannel strategy of Toys "R" Us with focusing on how company tries to reach its customers and build customer retention...
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