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The merger would create positive economies of scope for the new company, with its greater diversification in the publishing business. Organic growth in this area would be much more difficult for Paramount, due in part to entry barriers such as product differentiation.
Paramount’s initial bid for Time is beneficial for Paramount’s shareholders. When the bid was made, Paramount’s stock price rose, indicating that the market believed the merged company would be more valuable than Paramount alone. Additionally, Paramount had a great deal of excess cash and could therefore afford to pay cash for Time without negatively effecting the merged company or Paramount shareholders...
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