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[See text for how international trade is measured and protectionism vs. free trade.]
Gray Goods - Goods imported from unauthorized dealer; problem = no manufacturer's warranty.
Dumping = Sale of export goods at less than "normal" value (less than cost or less than home-country price).
Strategic Adaptations Of The Marketing Mix
1 Keep The Product & Promotion The Same Worldwide (Global Marketing)
- e.g., world brands such as Coca Cola and Marlboro.
- Theodore Levitt is the guru of the "globalization" or "global marketing" approach.
- Promotion mix elements such as advertising present the biggest problem to standardizing a marketing strategy across all borders because promotion is based on a communication process, which can differ from country to country - even if the languages are the same (e...
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Common topics in this essay:
- Cultural Differences in Joint Ventures
- survival of small firms
- A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
- Corporate Governance of International Joint Ventures
- Diversified Firms
- Global Firms Vs Multidomestic Firms
- Incentives and PE-firms
- Joint Ventures
- Joint ventures
- Resources, Competitive Advantage and Internationalisation Strategies of Global Firms
- Setting Long Term Objectives
- Success in Multinational Firms
- Failures of mergers and joint ventures
- The Effect Of Formal Strategic Planning On Firm Performance And Job Satisfaction
- Is it the case the firms must maximise profits in order to survive?
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